Michael Gomes: Secrets to social media success
17 Jul 23
Imagine posting a photo of autumn leaves and having it reach 75,000 people almost overnight. That’s what happened for V.I.P. Lawns & Gardens franchisee Michael Gomes, who has landed leads and grown his business by posting on social media platforms like TikTok and Instagram.
So, what’s Michael’s secret to social media success?
“Be consistent, create new content, be creative and buy yourself a tripod,” Michael says.
Since starting his business – based on a passion for gardening and being outdoors – Michael has integrated this simple strategy into his marketing efforts and seen it quickly pay off.
As well as his explosive autumn leaves post, Michael has had thousands of views on behind-the-scenes videos documenting his day. Even a simple, satisfying reel of him performing the perfect edging for a customer’s front lawn has seen impressive results.
“By consistently posting and uploading stories and reels of my work, customers can see my work first-hand,” Michael says to explain why his posts are so popular.
“In fact, the majority of my leads come from social media, as people re-share my work so it gets seen by even more potential new clients. I can’t recommend it enough!”
Michael adds that using the right hashtags can also help you reach more followers, and he recommends spending some time to see and follow what’s trending on your social media platform of choice.
This approach – together with Michael’s dedication to working hard – has seen him enjoy all the benefits of being a V.I.P. franchisee: flexible hours, steady income, and enjoying a better balance between work and family life.
If you want to run a successful Lawns & Gardens franchise business just like Michael, call 13 26 13 or fill in an enquiry form today.